Brain Bleed 4/18/25

Climate activism and peacefulness are too closely correlated in our minds. Climate activism as a concept evoked imagery of calm, green pastures, dense forests in harmony with its wildlife, Greta Thunberg, and other white people with flannels around their waists smiling their way up a trail as they obfuscate where their sense of freedom actually comes from. It's generational wealth if you haven't caught on. I would know. I'm a beneficiary. 

Back to my point. This programming confuses people when actual climate activists take the reigns, but public acts of disruption are only as conducive to change as how often they occur. Especially so if you consider how generally suppressed from the public eye these acts will be. You need the consistency of a guy promoting his shitty single from his car. Soup on the Mona Lisa means nothing if you don't do it to Starry Night by next Thursday, and Guernica by the following Tuesday. There are deadlines for maintaining your cause within the public conscious effectively. And each act must go further than the previous.

And you should be conscious of whether you're advancing your actual cause, or its branding. Sure, make it fashionable, but we don't have the time to enact change via petitions, Instagram infographics, trendy t-shirts, and political nonsense. The generation that will inherit your progress will already be fucked. Everyone will certainly remember what you did, but they won't show it any respect if their world didn't actually change. 

To these "Just Stop Oil" people I say keep going! But don't forget your schedule. Do enough of what you're doing informedly and consistently until you are a topic of concern at country club dinners. Then keep going until you've realized nobody is going to hop off that pile of a trillion dollars themselves. Once you hit that point, you will realize we need at least one Luigi Mangione every couple weeks, DOJ press run included. Or maybe every month? I'm not sure what constitutes Martial Law. 

Stay on schedule! Anyway, my catfish sandwich is ready.

Regards,

CEO